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Market Research Enables Client to Improve Sales Strategy and Product Offering
Business Issue: A leading manufacturer of applications and services that assist
with direct mail and integrated campaign management wanted to gain insight
into how their solution benefited customers and how use of that solution resulted
in increased average monthly print volume. The company also wished to obtain
an understanding of some higher level customer perceptions of the solution and
knowledge of their future requirements. Lastly, the company wanted to develop
profiles of those having success with integrated campaign management versus
those that are challenged to use the tool set. Read More>
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Evaluation of the Market Helps Company Build Strategy to Expand Offerings
Business Issue: A company that provides customized and packaged services
to help its graphic communications customers grow their digital print volume
was in the process of expanding its offerings. The organization sought counsel
on the most appropriate actions in developing strategies based on comparisons
with the competition’s programs and through graphic communication provider’s
requirements. The company wished to expand its role as a leader in the
production professional services space in relation to business development
services, operational workflow services, and application services. Read More>
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Product Comparison Offers Software Provider Insights into Strengths and Weaknesses of Solution
Business Issue: The client desired an assessment of one of its digital
photography software programs in comparison to competitors’ offerings. The
company sought to identify the strengths and shortcomings of its solution based
on this comparison. Read More>
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Software Provider Gains Insight into Customer Base
Business Issue: A leading software provider sought a new method of surveying
its customer base. The company asked InfoTrends to establish a research
methodology that provided a more accurate profile of its customers, to determine
the extent to which the firm could rely on its internal databases for customer
research, and to provide a framework for comparing results over time by market
segment. Read More>
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Component Manufacturer Gains Insight into DSC Vendor / CE Retailer Relationship
Business Issue: A leading provider of camera components desired information
on the elements of a successful digital still camera vendor / consumer electronics
retailer relationship. The company had difficulty reaching the appropriate people
within many of the leading retailers and asked InfoTrends for assistance in
generating these insights. Read More>
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Identifying Photo ID Market Size and Trends Helps Imaging Vendor Develop Strategy
Business Issue: An imaging vendor had the goal of expanding in the photo ID
market. The company needed information regarding the market size of hardware
and consumables volume; the instant film base; the digital base; distribution and
preferred channels; trends in photo ID regulation; and the size of the U.S. market
for digital passport systems. Read More>
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Paper Manufacturer Planning New Product Line Seeks Information on Market Needs
Business Issue: A paper manufacturer was considering an entry into the cut size paper market with a new product line but wanted to gain a market overview and an opportunity assessment before proceeding with their development. The company sought information on trends related to brightness levels, the impact of Asian and South American imports, the proliferation of recycled paper, the use of color, distribution channels, key applications, and developments in technology. In addition, the company wanted to test their product specifi cations to gain feedback that would allow them to determine whether they should reconsider any product elements should they enter the market. Read More>
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Device Testing Enables Provider to Make an Educated Purchase Decision
Business Issue: A provider was planning an equipment purchase on a global level for internal and customer locations. Before making this significant investment, the company sought a third-party, unbiased opinion to determine which devices would best meet its requirements. Read More>
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Web-Based Photo Applications Provider Obtains New Perspective on User Experience
Business Issue: A photo application service provider sought a comparative assessment to uncover the strengths and weaknesses of its online service in relation to others on the market. The ultimate goal of the project was to create a balanced view of the market that could be used to highlight the unique selling points of the client’s product while at the same time portraying an accurate view of all the leading companies in the category. Read More>
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