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Web-Based Surveys Web-based surveys involve sending an e-mail invitation with a link to participate in a survey. Respondents click on the link to start the survey and, depending on their answers, determine if they qualify. Benefits:
Telephone Surveys Telephone interviews involve a team of interviewers calling potential respondents and soliciting their participation in a survey. Telephone interviewing is often used when a Web-based survey cannot be conducted. Benefits:
Personal Interviews Personal interviews capture extensive insights to the business process, customer behavior and attitudes, and overall industry trends. Benefits:
Focus Groups A focus group is a group discussion among five to eight individuals, typically lasting one to two hours. Groups generally contain a homogeneous selection of participants, screened to have one or more characteristics in common. Benefits:
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