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Production Workflow & Custom Communications

The role of the print service provider has changed dramatically in the world of digital print and electronic media. The successful printer is a business partner who helps customers achieve business results via print and electronic media. Print service providers now offer a range of software-driven capabilities, including imaging, design, prepress, finishing, mailing fulfillment, content management, direct marketing, and multi-channel marketing. They work with customers on solutions that capture data and graphics and transform them into high-quality, relevant business communications striking multiple media outlets. They satisfy an ever more demanding enterprise marketing department looking for results and media integration. To be a market leader, print service providers embrace “super-efficient’ workflows that make them operationally excellent and highly responsive to customer needs. Continuous innovation in software, network infrastructure, the internet and industry standards drive the production solutions market forward at a rapid pace.   

The mission of InfoTrends’ Production Workflow & Custom Communications Service (PWCCS) is to provide print service providers, technology providers, and enterprise users the most authoritative strategic and tactical insight into the exciting dynamics shaping the production workflow and communications solutions. PWCCS covers the full continuum of production printing solutions defining today’s and tomorrow’s marketplace. Insight is provided in the following ways:  

• Define, understand and forecast market growth
• Comprehend the critical success factors of the marketplace
• Understand competitive positioning
• Independently assess and understand user implementation needs
• Determine pricing and business models that work

Service Coverage

• Production Workflow (Offset, Digital and Hybrid)
• Print-Specific Management Information Systems (MIS)
• Web-to-Print
• Entry-Level Direct Marketing Communications
• Advanced Level Direct Marketing Communications
• TransPromo Communications
• Multi-Channel Communications
• Enterprise Integrated Marketing Campaign Management
• Data Transformation
• Mail Preparation
• Production class Creative
• Prepress Point Solutions
• Print Controller & RIPs

Deliverables

PWSE deliverables are designed to provide clients with timely and informative insights on current and future market trends and developments. Deliverables range from news and analysis to in-depth primary research, market sizing, and forecasting. Click here to learn more about our deliverables. 

Inquiry and Consultation

You will benefit from ongoing and direct access to our staff of experts to answer inquiries, engage in business development discussions and provide consultation. Inquiries and consultation can be used to:

• Discuss industry developments
• Interpret research
• Understand the competitive landscape
• Assist with strategic marketing plan development
• Support presentation and business planning

Expert Consultants & Researchers
Our consultants serve as an extension of your management, marketing, and research teams by providing knowledge and advice geared to your specific challenges and goals. Meet the team.