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Digital Photography Trends - Europe

The Digital Photography Opportunity

The European digital camera market has experienced significant growth over the past few years, although it is beginning to level off. Household penetration hit 51% in 2006 and is expected to grow to 65% by 2010. Europeans are active digital photographers that capture photos frequently and store a high percentage of them. Nevertheless, printing practices vary by demographic and by region, leaving potentially untapped opportunities for those vendors who don’t understand the inner workings and dynamics of the various Western European markets.

Digital Photography Trends - Europe (DPTE) offers you the ongoing advice and analysis you need to make short- and long-term strategy decisions. The service begins at the point of capture with an in-depth examination of the digital still camera market, segmenting it by target audience and camera features. Camera segments for the forecast include toy-cams, point and shoot models, consumer digital SLRs, and professional digital SLRs. From there, the service goes on to explore other aspects of digital photography, including photo printer hardware and photo print volumes by location. This service is the European counterpart to InfoTrends’ U.S.-based DPT, PPT, and IIT services.

The service features:

• A continuous flow of information provided through forecasts, end user studies, and other research reports
• Quarterly tracking reports and continuous industry news
• Ongoing inquiry and consulting to guide your business planning

Deliverables

DPTE deliverables are designed to provide clients with timely and informative insights on current and future market trends and developments. Deliverables range from news and analysis to in-depth primary research, market sizing, and forecasting. Click here to learn more about our deliverables.

Inquiry & Consultation

You will benefit from ongoing and direct access to our staff of experts, who are able to answer inquires, engage in market discussions, and provide consultation. A comprehensive understanding of your industry enables our team to provide customized, actionable information and advice for your individual business needs. Inquiries and consultation can be used to:

• Provide custom cuts of our forecast data
• Identify potential business partners
• Discuss industry developments
• Interpret research
• Understand the competitive landscape
• Assist with strategic planning
• Support presentation and business planning

Expert Consultants & Researchers

Our consultants serve as an extension of your management, marketing, and research teams by providing knowledge and advice geared to your specific challenges and goals. Meet the team.