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BDS deliverables provide support for your strategic marketing planning including strategic analysis about target markets and applications, product and service(s) planning, pricing, staffi ng, and marketing communications. The service is designed to provide on-going customized support throughout the year with daily, weekly, monthly, quarterly and annual deliverables, as well as online access 24 hours a day. News: Clients benefit from critical written summaries of the most important technology and market developments affecting the world of graphic communications. Designed for a quick concise read, these briefings inform management of key developments that directly impact your business decisions. News is provided on a daily basis via e-mail by our news abstractors. Detailed Analytical Reports: The service will incorporate detailed reports that provide a “how to” guide for developing your marketing strategy; understanding both horizontal and vertical target markets; and developing a comprehensive marketing communications plan to build awareness and extend market reach. Primary Research: Critical to the success document services providers is value-added services and support. This benchmark business development service will be conducting primary research to understand the services that print buyers’ value and what they are willing to pay for business process outsourcing support. The research will also investigate how document services providers are charging clients for value-added solutions. Techniques for bundled price strategies to evade the “low cost” syndrome will be reviewed. In addition, based on changing market dynamics, the skills essential to make your business succeed have changed. InfoTrends will engage in primary research to describe the changing organizational dynamics in the world of document services. This research report will share the new skill mix that successful providers have to deliver value added capabilities and profi le the positions to deliver document process outsourcing services. Case Histories: While understanding the concepts surrounding a solid strategic marketing plan is critical, there is a great deal that can be learned from the success and failures of other people in the market. InfoTrends will blend detailed analytical reports and research with case histories describing the approaches used by others in the marketplace. Strategic Assessment: Clients will receive an ongoing series of executive reports and analytical pieces discussing critical issues and implications of signifi cant industry developments including:
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