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InfoTrends Launches New Multi-Client Study Entitled “Mobile Imaging – Technology Trends, Consumer Behavior, and Business Strategies”

(Weymouth, MA) March, 16 2004... InfoTrends Research Group estimates there will be nearly 300 million digital image capture devices in use worldwide this year. Of these devices, camera phones will account for about 60% of the market, outnumbering digital cameras. To better understand this emerging market and the opportunities that lie ahead, InfoTrends is pleased to announce a new global multi-client study entitled Mobile Imaging - Technology Trends, Consumer Behavior, and Business Strategies. 

This study will answer key questions about consumers' use of camera phones and plans for these handsets from a wide range of technology vendors in key geographic regions around the world. The study is designed to assist digital camera and mobile handset suppliers, wireless service providers, and photo printing equipment and services vendors with succeeding in this market.

Primary research for the global study includes structured Web-based surveys of 1,500 consumers and 150 photo retailers, as well as one-on-one telephone interviews with technology vendors and wireless service providers. The consumer interviews will include respondents from key regions including:

• North America
• Europe
• Japan
• China

The primary research will provide important insights on segmentation, customer requirements, usage patterns, purchase plans, and other factors that will drive vendors' product, service, and marketing strategies. The multi-client study will also incorporate insights from InfoTrends’ extensive research on the digital camera and camera phone markets, and digital photo printing trends.

The report will include a worldwide market forecast for camera phone shipments and revenues as well as photo printing activity by key product segments and geographic markets. InfoTrends will analyze the impact of camera phones on digital still cameras and one-time use cameras.

“Over the next few years, there will be a wide range of camera phones with value propositions that appeal to each market segment and affect consumer behavior related to capturing, storing, viewing, printing, and distributing images,” commented Jeff Hayes, a Director at CAP Ventures. “It is important for vendors to be in front of this technology adoption curve and introduce new products, services, and pricing that help shape this consumer behavior.”

To learn more about the study or to sign up as a client, please contact Matthew O’Keefe at or via e-mail at . Early subscriber discounts are available until May 30, 2004.

About InfoTrends Research Group
InfoTrends Research Group, Inc. ( www.infotrendsresearch.com) is the leading market research and consulting firm for digital imaging technologies and markets. InfoTrends helps its worldwide clientele improve the effectiveness of their strategic planning by providing valuable tools for intelligent decision-making, including forecasts, end-user research, product analysis, and market trend tracking. InfoTrends is a member of the CAP Ventures family, a worldwide strategic consulting firm for providers and users of business communication technologies and services.

CONTACT: Matt O'Keefe, InfoTrends tel. , fax , , Weymouth, MA 02189, .