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Mobile Imaging - Technology Trends, Consumer Behavior, and Business Strategies

# Pages: 232
# Figures: 248
Publication Date: December 2004
Service: Internet Imaging Trends, Market Research
Region: Worldwide

Introduction

InfoTrends projects that worldwide camera phone shipments will grow from 178 million units in 2004 to over 860 million units in 2009. By 2009, camera phones are expected to account for 89% of all mobile phone handsets shipped.

InfoTrends' new multi-client study explores this explosive market, providing companies with a global perspective on consumer behavior in each of the major markets for mobile imaging.

This study is designed to help digital camera and mobile handset manufacturers; wireless service providers; and photo printing equipment, services, and supplies vendors succeed in this market.

Key Findings

• Research for this study included interviews with 6,360 consumers across four major geographic regions, namely North America, Western Europe (U.K., France, Germany, Spain), Japan, and China. Key findings include:
• 12.5% of Japanese consumers with a camera phone indicate that it is their primary camera that they use most frequently, the highest percentage of any region.
• Approximately half of the consumers that do not currently own a camera phone have considered purchasing one.
• Consumers in North America and China are taking about 20 pictures per month with their camera phones, compared to only 5 per month in Japan.
• Consumers are printing around 8% to 10% of their camera phone pictures, except in Japan where they are only printing 1% or 2%. Image sharing rates are about twice that of printing rates.

This study provides extensive research and analysis by region, age, income, and other demographics and usage patterns. It includes regional market forecasts for camera phone handsets (units, revenue), prints, print value, pictures, image sharing revenue, and other key items.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Matt O’Keefe at +1 , ext. 115 or via e-mail at .