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The New Corporate Print Customer: A Profile of a Market in Transition


# Pages: 168
# Figures: 183
Publication Date: July 2003
Service: Production Workflow Solutions
Region: North America

Introduction

Is print in decline in the face of non-print alternatives? What kind of impact are outsourcing and contracted print services having on the print market? How interested are corporate customers in 1:1 printing and other services? Will run lengths continue to decline? Is digital print quality sufficient to meet most needs? How interested are corporate buyers in Web-enabled job submission tools? What is the impact of non-professional buyers? Are e-procurement and strategic sourcing initiatives becoming standard corporate policy?

This study takes a comprehensive look at the changing corporate print industry and provides a detailed snapshot of the marketplace.

Key Findings

  • On average, corporations spend approximately 3% of their total revenues on print with outside vendors.
  • Overall, document owners and print buyers expect print volume to grow, though only slightly. Print buyers expect print volume to grow 2.9% overall, while document owners expect print volume to grow 2.3% overall.
  • Almost two-thirds of respondents are making information available electronically, and they expect this adoption to grow significantly in the coming year.
  • Approximately one third of document owners currently use variable information printing. These respondents are somewhat optimistic about increasing the use of variable information technologies in the future.
  • Despite the widespread use of POD technology, document obsolescence is still an issue. On average, 12.6% of print becomes obsolete before it can be used.
  • The print procurement function is generally distributed throughout multiple departments in an organization.
  • Over half of all respondents indicated that their companies had no mandated process for specifying and purchasing print.
  • Respondents cited printing and delivery costs and document accuracy as their most significant problems.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Alison Hipp at +1 , ext. 126 or via e-mail at .

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