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Marketing and advertising takes many forms including direct mail, magazines, radio, TV, print, POP, tradeshows, banner ads, and co-op marketing. With rising production costs and increasing market fragmentation, however, vendors need to understand if their messages are getting to the right customers in the most cost-effective method. InfoTrends specializes in working with document and imaging technology vendors to assess the effectiveness of their overall advertising and marketing programs. We can help you develop the data and insights you need to fine tune your advertising and marketing activities.
Brand managers need objective data to help make important decisions about their marketing programs. You can’t just rely on what your ad agency or sales force tell you. InfoTrends can help you assess your current programs and develop a series of metrics that enable you to better manage your marketing resources. InfoTrends regularly conducts extensive advertising and brand decision research on the imaging and document technology markets. We can cost-effectively provide you with objective information and insights that will help answer your market planning questions, including:
Contact InfoTrends to discuss how we can help you develop a marketing and advertising effectiveness assessment. |