Wednesday, 8 November 2006
Capture
09.00
Welcome and Opening Remarks
09.10
State of the Market Address
This worldwide overview examines where we are and what to expect in 2007 as digital photography, photo printing, and mobile imaging evolve in Europe. It will provide a snapshot of the market size as well as the opportunities and threats in photo capture, photo sharing, printing, storage, and more. Comparisons will be drawn between Europe and the U.S. as we consider issues such as how much people will print or if consumers will invest in photo archiving. Particular attention will be paid to what these market changes mean for imaging vendors.
09.40
Keynote Address: Digital Photography beyond Capture and Print – Breaking the Habits of Analogue Photography
2006 heralds a major shift in the consumer digital imaging market. Digital camera sales are expected to peak in Western Europe early in 2007, while revenues from consumer digital cameras will peak in 2006. Meanwhile, the options for viewing, storing, sharing, and printing are growing exponentially, as industry players create new solutions for end-users and explore opportunities for monetising the digital image. The critical question for 2007 is “How does the industry create sustainable value from the digital image?” A panel of industry thought leaders will consider the growth opportunities that the digital image represents in addition to capturing and printing. An easy-to-use ecosystem is important for consumers. The panel will debate whether this will become the critical success factor for today’s and tomorrow’s digital imaging vendors.
11.00
Refreshment Break
11.30
Digital Still Cameras – Market Forecast, Adoption, and Usage Trends
The European digital camera market has peaked in some countries and is close to peaking in others. As the European digital camera market enters maturity, it will become critical to understand the needs and desires of replacement buyers and late adopters who are purchasing their first digital camera. This session explores consumer adoption and usage of digital cameras. Leveraging market forecasts and end-user research, InfoTrends will address usage patterns and also consider the impact of camera phones on the digital camera market. We will cover:
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Unit and revenue forecasts
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Household penetration rates
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Key demographic data of users
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Purchasing criteria
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Feature preferences
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Digital photo activities
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Emerging consumer segments
12.15
Digital SLRs – Generating New Revenue Opportunities through High-Value Products
Digital SLR has become the darling of the digital camera industry. For vendors, DSLR heralds the opportunity for revenue growth through high-value products. New brands such as Panasonic, Samsung, and Sony have entered the market on the back of strategic alliances and partnerships with players that offer technology know-how. This session will consider the new look of the digital SLR landscape and evaluate how it impacts existing players and consumers. The panel will discuss issues relating to:
13.00
Lunch and Round Table Discussions
14.30
Hobbyists and Pro Photographers – Understanding the Needs of a Demanding Segment
As the professional photography business moves to one that is fully digital, vendors and service providers have the opportunity to displace traditional processes (including capturing, editing, printing, and workflow management) and create new revenue streams. Additionally, as technology improves and price points come down, there is a growing base of hobbyists that are likely to adopt new cameras and generate additional prints. This session explores how quickly various segments are likely to evolve, what their requirements might be, and the impact that software, services, and Web-based solutions might have. It will cover:
15.15
The Camera Phone Phenomenon – Market Forecasts and Consumer Behaviour Update
Camera phones appear to be on a never-ending growth path. Nevertheless, questions remain—are consumers really using their mobile phones as cameras, and what are they doing with their photos? This session will cover market forecasts for camera phones, megapixel trends, and end-user data.
15.45 PM
Refreshment Break
16.15
What’s next for Camera Phones? A Technology Road Map
Camera phone technology has been on a steep development curve as vendors have been looking to the camera module as a revenue-generating feature. During 2006, the majority of mobile phones sold will include a camera function. This session explores what the coming 18 months will likely bring to the camera phone landscape. Key market players will shed light on issues relating to:
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Ease of use
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The megapixel race – is it slowing?
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Viewing and sharing of camera phone images
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Revenues from camera phone images
17.00
The Rise of Retail Digital Printing and Strategies for Future Growth
The retail environment is the fastest-growing location for digital photo printing. At the same time, however, stakeholders in retail photo printing are often those who have one foot in the analogue world and one foot in the digital world. While digital prints at retail are growing at a phenomenal pace, film prints are disappearing fast. This session will examine the changing landscape of retail photo printing, and how different players are developing strategies for dealing with the change. New opportunities are created through photo gifts, larger print sizes, and photo merchandising.
This session will identify some of the key segments for retail photo printing and the opportunities that they represent.
Thursday, 9 November 2006
Viewing, Storage, Sharing, and Printing
08.30
To Print or Not to Print, That is the Question - Photo Prints Forecast and End-User Findings
Film prints are declining rapidly while digital photo printing is growing. Nevertheless, the growth in digital photo printing is not enough to offset the decline in the film arena. There are many forces behind consumers’ choices about whether they print their digital photos, and where they will ultimately decide to print. This session will consider:
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The outlook for photo print volume
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Photo print volume by location
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Photo print volume from camera phones and digital cameras
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Consumer photo printing behaviour at home, at retail, and online
09.15
The Battle for Print Volumes – Home vs. Retail vs. Online
During 2006, the home will remain the leading location for photo print volume as well as frequency of usage. Nevertheless, end-user data tells us that fewer people print at retail than at home, but those who do print at retail print more. This session will attempt to answer the following questions:
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Are there any signs that retail is stealing significant share from home printing?
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Are home and retail printing stealing share from online photo service providers?
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Who will be the winners in the market? Will success be reserved for mainstream players that can afford to cover all the bases, or will there be space for profitable niche players?
10.00
Refreshment Break
10.30
Imaging at the Sharp End – The Retailer’s Perspective
In the fragmented world of consumer digital imaging, it has fallen to retailers to provide consumers with solutions that work. This session will explore printing at retail and how the Internet channel has become a threat as well as an opportunity. It will also provide retailers with the opportunity to give the vendor community some feedback on their needs.
11.00
Photo Merchandise – Making Up for the 4 x 6 Revenue Black Hole?
During 2006, 25% of European digital camera owners said that they did not print any of their digital photos. Furthermore, a substantial number of consumers printed an average of just 1 photo each month. At the same time, vendors are dropping prices for 4 x 6 prints in an attempt to drive up photo printing volumes. To counteract these negative revenue trends, vendors are looking to photo gifts as a new opportunity. This session will explore the possibilities that photo gifts represent. Key issues that will be discussed include photo gift printing locations, increasing consumers’ understanding of the photo gifts market, the role of 4 x 6 prints in upselling and cross-selling, and the revenue opportunity that photo gifts represent.
12.00
Lunch
13.30
Hot Shots Demonstration
13.40
Online Photo Sharing and Storage – Taking it to the Next Level
2006 has seen players such as PhotoBox and PhotoWays join forces, thereby confirming the trend of consolidation in a very fragmented European online photo services market. Online photo services are perhaps in a unique position to take advantage of consumers’ desire to store and manage photos in one safe location. Nevertheless, many consumers have been reluctant to part with their money to pay for these services. Players that are already tapping into the revenue opportunities will share their experiences of moving beyond providing primarily online print solutions to marketing complete digital photo management and photo sharing tools. This discussion will cover which services should be free and which services should be charged for. Finally, we will consider the role that online services will play in creating a safe place for storing photos from one generation to the next.
14.25
What’s Next for Imaging Software? – Meeting the Needs of Mainstream Consumers
Editing is one of the leading post-capture activities that consumers enjoy. As the digital camera market matures, the demographics of the software consumer are changing. At the same time, digital cameras are becoming mini viewing and editing devices with advanced software included. This session will explore whether software providers are able to meet the demands of all digital camera users, or if editing software will remain a hobbyist tool that is outside the needs and desires of mainstream consumers.
15.10
Content in the Living Room
According to InfoTrends’ research, 24% of Internet households will have a wired or wireless network in 2006, suggesting that Europeans are already implementing the necessary components for viewing and sharing photos in the living room. The emergence of wireless cameras, Media Centre PCs, media servers, and flat panel TVs is creating new viewing and sharing opportunities for consumers, which in turn will cause new behaviour patterns. Premium content from service providers will need to be managed, and personal content from digital cameras and video cameras will flow over these networks. This will create a need for content management and present an opportunity for hardware and service providers to drive revenues. This session will explore:
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How imaging in the digital home will evolve and the role that photos will play in the networked home
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Market opportunities for imaging and consumer/electronics vendors
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Unique opportunities and challenges of the European market
15.40
Valuing the Imaging Market: The Financial and Venture Capitalist Perspective
The conference concludes with a consideration of how the financial community is viewing the latest industry developments, and what they see happening during 2007. This session will discuss the market’s winners and its losers. It will paint a picture of the M&A landscape and consider what venture capitalists are interested in. Session participants will take a macro-level look at the European imaging market and consider how new advances in imaging technologies will affect investments. General changes in the online and printing space will also be discussed.
16.25
Closing Remarks
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