(Weymouth, MA) August 10, 2011 . . . InfoTrends is pleased to announce the availability of its newest multi-client study Packaging and the Brand Owner. The study offers insights into brand owners’ opinions and preferences regarding packaging, with a particular focus on the label, folding carton, and flexible printing applications where color digital presses are now competing with conventional print technologies. Bob Leahey, project manager for the study and Associate Director at InfoTrends, discusses the key findings in an exclusive podcast.
Awareness of Color Digital Presses
A commitment to Sustainability
High Interest in Online Marketing and Interactivity
The future for color digital presses is bright. InfoTrends estimates this market segment will grow at a compound annual growth rate of 10.3% through 2015. One key to success will be understanding the opinions and preferences of the brand owners and aiming marketing messages to address these sentiments. “Many of the opinions described in the report indicate that color digital presses are ideally suited to address brand owners’ basic goals and preferences. Besides working to improve technology, the current need is to represent that technology well to the end-user market, and to educate brand owners on its benefits.”
Brand owner preferences will dictate what they want to buy now and in the future. Vendors and converters need to be alert to changes ahead. “A younger generation of product designers and managers is rising. This younger generation has a high commitment to sustainability. It also is steeped in mobile communications and the possibilities for marketing that mobile technologies offer. Printed electronics, packaging that talks out loud to shoppers, and augmented reality are exceptional packaging features now but, thanks in part to the wishes of younger brand owners, they may become commonplace in this decade.”
To listen to the complete podcast, visit the InfoTrends Web site. For more information on the study or to make a purchase, please contact Scott Phinney at +1 or e-mail .
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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