contact us     help    login  

InfoTrends to Conduct Innovative Study on the Digital Imaging Behaviors of “Screenagers” – the First Truly Digital Generation

(Weymouth, MA) September 29, 2008 . . . InfoTrends is pleased to announce that it will be conducting a new study on “screenagers,” defined as 16- to 24-year olds who keep in touch with friends, family, co-workers, and even strangers through e-mail, text messaging, blogs, personal Web sites, social networks, and other online activities. These interactions often include the sharing and viewing of photos, video clips, and other personal content, and the consumption of a variety of digital content (both commercial and personal) that is shared by others whom they may or may not know.

This in-depth study, entitled Growing Up Digital: A “Screenager” Segmentation Study, will analyze the roles that photography and digital media play in the lives of this growing consumer segment. It is designed to provide business planning information to companies that are interested in marketing photo-related products and services to the youth and young adult markets in the U.S. Through a combination of face-to-face interviews and a structured consumer survey, it will reveal information pertaining to:

• Demographic segments (age, gender, income, education, etc.), behaviors, and participation in related activities
• Purchasing patterns and locations
• Awareness of, interest in, and attitudes toward imaging activities
• Frequency of use – activities, etc.
• Barriers to adoption and unmet needs
• Satisfaction levels
• Receptiveness and sensitivity to various pricing models
• Key industry players (equipment manufacturers, online services, key retailers)

The report will include forecasts estimating the current and projected number of screenagers engaged in viewing, sharing, and printing activities, with segmentation by gender, age, and other relevant groups. It will also provide estimates for the number of images, video clips, and other digital content files associated with these activities, and the related storage requirements.

InfoTrends Director Ed Lee commented, “This up-and-coming market segment exhibits truly unique digital imaging habits. They frequently engage in new digital media-related activities, and vendors and service providers must find ways to target and capture these potential customers.”

This study will help digital imaging industry players create cutting-edge business strategies to take advantage of the sizable opportunities that screenagers represent.  For more information or to sign up as a participant, contact Matt O’Keefe at +1 ext. 115 or via e-mail at . Early subscriber discounts are available until October 24, 2008. Clients that sign up early can provide input to the InfoTrends team and review the interview and survey questionnaires prior to launch.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2008 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .