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InfoTrends Report Offers Valuable Information for Pricing Wide Format Printing Services

(Weymouth, MA) August 28, 2008 . . . According to InfoTrends’ research, the U.S. wide format printing market was estimated to be worth more than $10.2 billion in 2008. While wide format printing is clearly a very profitable area, many print service providers do not have 100% visibility into how to effectively price their wide format printing services to maximize their profits.

Print service providers that are just entering the wide format market should research their local market as much as possible in an attempt to determine the “going rate” for basic wide format print services. The most common ways that print service providers in the wide format printing business price jobs now is on a cost per square foot basis. While in some cases print buyers may require this approach, InfoTrends recommends that print service providers develop more of a cost-per-piece approach, which factors in some of the additional services offered such as conversion and other finishing services.

To deliver insight into developing viable pricing strategies for wide format printing, InfoTrends has conducted interviews with several leading print service providers. The resulting report, entitled Pricing Wide Format Output, provides some benchmark prices on key common applications so print service providers can compare their prices to others in the market. Applications covered include:

• Banners
• Window Graphics
• POP Displays/Signs & Posters
• Billboards
• Textiles

The report also includes information on changing market dynamics that are affecting the pricing of these services, as well as candid commentary from some of the interviewed print service providers.

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InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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