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InfoTrends Launches In-Depth Study of the Consumer Digital SLR Marketplace

(Weymouth, MA) June 03, 2008 . . . InfoTrends is pleased to announce the launch of a dynamic new study on the consumer digital SLR marketplace entitled The Consumer Digital SLR Marketplace: Identifying & Profiling Emerging Segments. While DSLR cameras were once relegated to professional photographers and serious hobbyists, the prices of these products have dropped steadily, opening the door for others to enter this market. New technology and lower prices will contribute to a buoyant DSLR market in the coming years. In addition, because DSLR owners buy into a system of lenses, vendors that can win the support of first-time DSLR buyers will secure future revenue streams from body upgrades and purchases of additional lens and accessories.

As the market continues to grow, players in the market must obtain a better understanding of the attitudes, desires, and purchasing decision drivers of DSLR users and potential buyers. This study will explore the drivers of photo activity among DSLR owners as well as the services and products they use and anticipate using in the future. Companies vying for a leadership position in the consumer digital SLR marketplace will benefit directly from the findings of this study, which will provide a complete understanding of today’s consumer digital SLR owner and what may be in store for the future. Key objectives of the study include:

• Demographic profiling of DSLR owners
• Examination of digital photo activities
• Obtain insight into feature requirements
• Determine purchase decision criteria
• Identify accessories owned
• Size, segment, and forecast the market by price band
• Identify opportunities and strategies for technology vendors and service providers

As part of the study, InfoTrends will conduct a structured survey with approximately 500 digital SLR owners in the U.S. (as well as potential buyers). The survey will look at what photographic equipment, accessories, and software they own; what their current photographic behaviors are; what services they use; and what their future purchasing plans are. InfoTrends will also conduct a series of in-depth interviews with executives representing leading technology vendors (camera, accessory, software) and service providers. The goal of the interviews will be to understand their market positions, development directions, and perspectives on how the market will evolve over the coming years.

The study will provide camera, lens, accessory, and photographic equipment retailers with critical information to support their marketing efforts and product planning and distribution initiatives. For more information on the study or to sign up as a participant, contact Matt O’Keefe at +1 ext. 115 or via e-mail at . Early subscriber discounts are available until June 30, 2008.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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