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Colour Devices Driving Growth in the Dutch Digital Production Printing Market

According to a new forecast from InfoTrends, the shift away from black & white printing in The Netherlands is in full swing. The report, entitled The Netherlands Print On Demand Market Forecast: 2006-2011, indicates that total revenues from colour printing devices are expected to increase at a CAGR of 16% from 2006 to 2011. In addition, colour placements experienced a 12.9% growth in 2006, which was well above the European average of 9.5%. The Dutch colour printing market represents 5.7% of the European market, which is slightly higher than expected, given the country’s size and economy. This growth of nearly 13% can primarily be attributed to the strong performance of the production colour 24+ segment.

According to Ralf Schlözer, a Director at InfoTrends, “The outlook for the Dutch colour printing industry is bright, as the economy and the graphic arts industry are doing well. Investments in the graphic arts industry remain high, and steadily increasing productivity per employee indicates that the industry is reinforcing itself and becoming more competitive.”

This country forecast provides an analysis of the Dutch digital production printing market. It offers placement and market share values for 2006 and a forecast from 2007 to 2011 that includes growth prospects for equipment, consumables, services, and the value of pages produced by digital printing processes in the Print-On-Demand and data centre environments. An overview of size, structure, and trends of the printing industry in the Netherlands is also provided. In addition, this document analyses major demand drivers for the Dutch market, including advertising expenditures, the publishing market, the IT industry, and the labour market.

The complete research report is available immediately to clients of InfoTrends’ On Demand Printing & Publishing Europe Consulting Service. For more information about the report or to make a purchase, visit our online store or contact Jennifer Skerrett at +1 ext. 111 or .

InfoTrends has also published a similar forecast profiling the Italian digital production printing market entitled, Italian Print On Demand Market: Status 2006 and Forecast to 2011. This report is also available for purchase through the online store.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .


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