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Pro Photographer Conversion to Digital Photography Creates New Opportunities, According to New InfoTrends Report

(Weymouth, MA) February, 26 2004... InfoTrends Research Group’s latest study of pro photographers shows that 79% of professional photographers are already using a digital camera. Of those that do not yet use a digital camera, nearly half plan to purchase a digital camera in 2004.

Complete immersion in digital photography occurs over time for pro photographers, because going digital requires a substantial investment in digital imaging equipment. While many pro photographers are using digital cameras, many are still in an early stage of a transition to digital photography.

“Our survey results show that most pro photographers have started using digital cameras, and that the longer they use digital, the more they integrate digital photography into their businesses/studios,” says Michelle Slaughter, Director of Digital Photography Trends at InfoTrends Research Group. “We see a significant amount of business opportunity in this segment of the market, not only for manufacturers of digital cameras, but also for those that offer printing solutions, storage solutions, and services for marketing photos via the Internet and managing photo assets. We expect 2004 to be a strong year for sales of professional digital photographic equipment.”

InfoTrends’ new survey report entitled 2004 Professional Photographer Survey is available immediately. It is based on a survey of 1,000 professional photographers in the United States. This 25-page study is accompanied by 73 pages of data tabulations. The report provides a detailed look at pro photographers’ usage of digital cameras, their equipment purchasing decisions, and their use of digital printing, photo archiving, image software tools, and more. Non-user preferences are also examined.

About InfoTrends Research Group
InfoTrends Research Group, Inc. (www.infotrendsresearch.com) is the leading market research and consulting firm for digital imaging technologies and markets. InfoTrends helps its worldwide clientele improve the effectiveness of their strategic planning by providing valuable tools for intelligent decision-making, including forecasts, end-user research, product analysis, and market trend tracking. InfoTrends is a member of the CAP Ventures family, a worldwide strategic consulting firm for providers and users of business communication technologies and services.

CONTACT: Matt O'Keefe, InfoTrends tel. , fax , , Weymouth, MA 02189, .