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Consumers Value the Camera on their Mobile Phone

A new study from InfoTrends has revealed that US consumers place a high value on having the ability to take photos with their mobile phones. In fact, over half of respondents cited a camera for taking photos as a vital feature on their mobile phone, second only to text messaging capabilities and ranking significantly above all other features included in the survey.

While it is clear that consumers value the camera on their mobile phone, this study also sought to determine what factors encourage consumers to use the camera on their phones. Our survey results suggest that consumers with higher resolution camera phones capture, edit, upload, and print more of their camera phone photos. This is in part because respondents with higher resolution camera phones are more likely to capture photos due to their increased image quality, and it is also likely that those with a greater interest in photography are more likely to deliberately purchase a camera phone with higher megapixels. Regardless, as time goes on and specifications continue to improve, the availability of higher quality camera phones will likely provide a much needed boost to the entire mobile photography industry.

The preceding is an excerpt from InfoTrends’ 2009 Mobile Photography End-User Survey. For more information or to purchase this report, visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail .


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