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As mentioned earlier, the vast majority of questions in this survey were posed only to respondents who had purchased photo merchandise products in the past year. Before we shift our focus to photo merchandise buyers, however, it is interesting to consider how these respondents compare to non-buyers. Among total survey participants, photo merchandise buyers reported a higher mean income than non-buyers, perhaps due to the early development stage of the market. As might be expected, mothers followed the same pattern. Non-buyer mothers reported an average income of $43,000, while mothers who had purchased photo merchandise in the past year reported an average of nearly $50,500. Income is clearly a driver for photo merchandise purchases.
The preceding is an excerpt from InfoTrends’ report Spotlight on Moms: Photo Merchandise (Western Europe). For more information, visit our online store or contact Robyn Wuori at +1 ext. 109 or e-mail . |
