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The in-plant market is probably the most underestimated user of digital printing technology. The influence of the in-plant is apparent from an examination of the segments where on-demand devices are being placed. The in-plant market drove the adoption of black & white digital printing and currently accounts for 40% of POD high-speed monochrome cut-sheet installations. The in-plants are also leading the color charge, accounting for 30% of placements in the 24-59 pages per minute (ppm) production color segment and 20% of the convenience color copier/printers and production color devices in excess of 60 ppm. According to an InfoTrends study, more than 60% of document owners and print buyers expect the amount of print produced at their internal staffed facilities to increase in relation to print produced with outside vendors over the next two years. The logic is simple—in-plant production has been proven to save money, handle increased volume, meet user department turnaround time expectations, and exert more control over issues like security. Over the next two years, do you expect the amount of print produced at internal facilities to increase, decrease, or remain the same in relation to external facilities?
However, the in-plant market is not without it challenges. Just like the entire print-for-pay market, in-plants are in the midst of a radical transformation. The use of digital technologies, including the Internet, has triggered this transformation. Digital technology and demands from users are forcing in-plants to adjust their service portfolios. To be successful, in-plant printers can no longer depend on placing ink and toner on paper—today’s market is all about adding value to the document. User departments want value-added documents that are more personalized or relevant, more secure, and more impactful. They also are demanding marketing materials that generate an improved return on investment (ROI) and much faster turnaround times. To capitalize on this opportunity, in-plant print shops must strive to make smart investments in hardware and software products that can deliver results in a cost-effective manner. A Web-based print service can integrate users with the in-plant facility’s production workflow. In-plants must also forge partnerships with marketing departments to define and deliver programs that generate a measurable ROI. To learn more about the in-plant opportunity, join InfoTrends at the ON DEMAND Conference & Expo March 3-6, 2008 at the Boston Convention & Exhibition Center. InfoTrends will host a Hot Topic Day entitled “Enterprise Print Services: The In-Plant & Document Outsourcing Opportunity” on Wednesday, March 5, 2008. During this track, industry experts, including leading in-plants and document outsourcers, will discuss best practices and advise you on how to navigate in a transformed market. Register by Friday, February 1st & Receive an Extra $200 Off the Early Bird Rates* for either a Gold or Full Conference Pass! To register, visit www.ondemandexpo.com or call (M-F, 9AM - 5PM, CST) *Early bird rates available until February 1, 2008 and can not be combined with any other offers.
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