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U.S. Consumer Digital Photo Prints: A Market Outlook


InfoTrends’ measurement of the photo printing market began in 1999. In 2000, the U.S. film market accounted for about 36 billion prints, while the digital market represented about 3 billion prints. Digital prints have increased in volume since that time, eroding the film prints market. In 2006, the volume of consumer digital prints in the U.S. surpassed that of film prints by 0.2 billion prints.

InfoTrends has recently released a new forecast on the U.S. Consumer Photo Prints market. The forecast details digital photo print volumes for various print locations for each year of the forecast. It offers print volumes printed at home, online, at retail, through online-to-retail, and at work, along with their relative growth rates. It breaks down prints by image capture source and print sizes by print location.  It also provides forecast information on prints by paper type.

Forecast Highlights

According to the forecast, consumer digital photo print volumes will increase from 13.2 billion in 2005 to 16 billion in 2009, but will begin to show a slight decline in 2011. The average quantity of prints made by printing households per year is expected to decline at home and level out at retail over the forecast period.

Figure 1: U.S. Consumer Digital Photo Prints Forecast,
Print Volumes, 2005-2011

One of the major factors influencing print volumes is the number of U.S. consumer households that are acquiring digital capture devices, especially digital cameras. Household penetration of digital cameras will increase in the near term and then level out toward the end of the forecast period.

In 2006, at-home prints accounted for the greatest percentage of total photo print volume, but an increasing number of consumers are printing at retail and online.  Within the online and retail spaces, the methods of ordering prints online and picking them up at retail as well as using photo kiosk input terminals will experience the most growth over the forecast period.

Figure 2: Total U.S. Consumer Prints by Print Location, 2005-2011

We are expecting market growth in the near future, but each year slightly more people either stop printing photos entirely or only print when they have to (Print-on-Demand). Nevertheless, new products and solutions can substantially alter the photo prints landscape of today. Service providers and vendors that enable easier, faster, and less expensive photo output through new technology and educate consumers about these advances will surely have a lucrative future in this market.

The preceding is an excerpt from InfoTrends’ report entitled “U.S. Consumer Photo Prints Forecast: 2006-2011.” The complete document is available immediately. To learn more about the report or to make a purchase, visit our online store or contact Nicole Shown at +1 , ext. 207 or .

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