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Digital Production Color Entering Rapid Growth Phase, Future Technological Innovations Transforming Industry

The printing industry is undergoing a fundamental transformation. Many of the technological changes that are impacting the industry are related to developments with digital color. InfoTrends most recent study forecasts the digital color market to grow 20% a year through the end of the decade.

The market for digital color is currently generating over 58 billion pages in the U.S., and results in over 42,000 annual hardware placements in production environments. This production market purchases $4.46 billion in digital color equipment, service, and supplies (excluding paper), and generates almost $25 billion in retail value of print.

After examining literally thousands of pages of data, InfoTrends believes that the digital production market is entering the high growth phase in terms of technology adoption. To paraphrase Geoffrey Moore, the industry is “Crossing the Chasm and Inside the Tornado.”

Figure 1: Inside the Tornado

This growth will be enabled by future technological innovations that will address a broader range of market requirements. This new equipment will not only bring in revenue in terms of placements, but will also increase the number of pages printed on color devices, as these devices will cost-effectively produce monochrome and full-color pages.

In fact, forecasts indicate that monochrome volume printed on color devices will increase from 7.1 billion pages in 2004 to 23.8 billion by 2009, representing a compound annual growth rate of 23.8%.

This trend towards what InfoTrends calls ‘universal’ devices will have a negative impact on black & white digital devices and offset presses as total investment dollars are finite.


To hear more about the digital color opportunity, sign up for the ON DEMAND Printing & Publishing Conference. Keynote addresses from InfoTrends senior managers Charlie Pesko and Charlie Corr will further discuss the impact of digital production color on the printing industry. Register today by visiting


The preceding is an excerpt from InfoTrends’ study entitled “The Evolving U.S. Digital Color On Demand Printing Opportunity.” The complete study is available immediately. To learn more about the report or to make a purchase, visit our online store or contact Scott Phinney at , ext. 123 or  .

Copyright © 2005 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends’ content, pleasesubmit your request to .


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