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The North American Wide Format Digital Graphics Market


InfoTrends/CAP Ventures’ new research report, North American Wide Format Professional Digital Graphics Study, describes the state of the wide format digital graphics market based on end-user research from nearly 400 companies. The report examines the hardware that wide format service providers have, what they plan on purchasing in the future, and what is influencing their decision to purchase. User feedback on applications, channels, supplies requirements, and finishing is also provided. 

InfoTrends/CAP Ventures developed this survey in conjunction with its clients, industry contacts, and research partners. The surveys were conducted in May and June 2005 among Digital Output Magazine subscribers. While the vast majority of respondents are from North America, there were a small number of respondents from Europe as well.

Market Overview

According to the study, the retail value of wide format digital graphics in North America in 2005 is $9 billion for UV-curable, solvent, and aqueous technologies. This number is expected to reach nearly $13 billion by 2009, representing a compound annual growth rate of 10.2%. 

Figure 1: North American Wide Format Digital Graphics Retail
Value by Technology ($Billions)

This revenue projection considers several important trends in the wide format digital graphics market that are discussed throughout this study. One of the most important trends influencing this market is the demand for new wide format digital printing capacity, which will introduce further price pressures brought on by increasing competition.

New production technologies such as solvent, eco-solvent, and UV-curable inkjet are also enabling market growth by the more cost-effective digital production of signs, banners, and products that were formerly produced using screen or other production printing methods. InfoTrends/CAP Ventures believes that these production technologies will continue to evolve in their ability to meet the demands of the marketplace by reducing the cost of production and improving the durability and quality of these wide format graphic images.  

In fact, 40% of survey respondents who expected to purchase or lease a new printer indicated they were most likely to purchase a solvent or eco-solvent inkjet printer.

Figure 2: Which type of digital wide format printer will you most likely purchase?

Survey participants also indicated a significant amount of interest in UV-curable inkjet printers-- 16.7% of respondents reported that they would most likely purchase a UV-curable inkjet printer, which is remarkable considering that there are presently so few wide format UV-curable inkjet printers installed for digital graphics printing.

The preceding is an excerpt from InfoTrends/CAP Ventures’ report entitled “North American Wide Format Professional Digital Graphics Study.” The complete document is available immediately. To learn more about the report or to make a purchase, visit our online store  or contact Alison Hipp at , ext. 126 or  .

Copyright © 2005 InfoTrends/CAP Ventures. All rights reserved. Reproduction or reuse of InfoTrends/CAP Ventures materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends/CAP Ventures’ content, pleasesubmit your request to.


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