Wide Format in Professional Photography: Market Overview
InfoTrends/CAP Ventures believes that the U.S. market for professional photographic inkjet printing (including hardware, ink, and media) was valued at $104 million during 2004.
Figure 1: U.S. Professional Photography Inkjet
The majority of revenue from the professional photography market (almost $90 million) can be attributed to supplies, but there will also continue to be a valuable printer hardware market among professional photographers.
Our research tells us that although inkjet is already a well-established print technology in the professional photography market, there is still room for growth. InfoTrends/CAP Ventures believes that most of the growth in the inkjet market will be due to photographers that print their own work instead of sending it to a lab as well as photographers with dye-sub printers that switch to inkjet. Overall, inkjet hardware and supplies revenues in the professional photography market will increase at a CAGR of 6% to surpass $125 million by 2008.
Equipment Satisfaction and Purchasing Plans
Users of inkjet-based photo printing systems indicated an overall high level of satisfaction. When asked to rate their satisfaction on a scale of 1 to 5 with 1 being unsatisfied and 5 being very satisfied, users reported they are generally satisfied with the print quality, ease-of-use, and image durability that they get from their inkjet-based photo printing systems.
When asked about their future investment plans for a new photo/art/proof printing system, over 60% of survey participants indicated that they planned to make a purchase within the next 2 years.
Figure 2: What are your plans for investing in a new
This is the most aggressive number of respondents planning a new equipment investment that we have found among our wide format research studies, but it is partly driven by the existence of a lot of desktop and narrow format equipment, which has a shorter useful life span than wide format equipment.
Professional photographers are a key component of the creative segment of the wide format digital printing market, producing hundreds of photos, fine art prints, and proofs per month and showing a tendency to adopt more inkjet equipment in the future because of the low initial cost and high-quality printing capabilities.
The preceding is an excerpt from InfoTrends/CAP Ventures’ report "Inkjet and Wide Format in Professional Photography." The complete document is available immediately. To learn more about the report or to make a purchase, please click here to visit our online store or contact Alison Hipp at , ext. 126 or .