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Sizing up the Western European Printing and Publishing Establishment Market


Introduction
 
The size and segmentation of the printing and publishing markets in Europe is of great interest to anyone exploring the growth potential for print-on-demand equipment and services. Due to the lack of reports exploring this market, InfoTrends/CAP Ventures has released a new report entitled Sizing Report for Printing and Publishing Establishments in Europe.

This report provides a comprehensive overview of the Western European printing and related industry establishments, detailing the number of establishments as well as the value of shipments to them. It also provides data on a per-country level and establishments by size classes for segments that are critical to the print on demand market.

Market Size and Segmentation

When collecting statistical data, it becomes evident that Europe is not a single country, but an amalgamation of national industries serving a common market. The market data in this report is based on 2001 values, because this is the most recent year for which sufficient data is available across Europe.

The market is broken down into three industries; primary, secondary, and specialty.  InfoTrends/CAP Ventures believes that segments within the primary market provide the most promising opportunities for print on demand products and services. Opportunities also exist in the secondary and specialty markets, but the primary focus in these segments is generally not on digital printing applications. 

The printing, publishing, and related industries in Europe are diverse and still very nationally-oriented. In 2001, there were more than 313,000 printing, publishing, and print-relates services in Western Europe. Collectively, these establishments represented a €452 billion market.

Figure 1: Printing, Publishing, and Related Services Industries in Western Europe – Production Value in €Millions (2001)

The 5 largest countries in Europe (U.K., Germany, France, Spain, and Italy) account for more than 77% of all primary establishments. They also contribute just under 75% of the revenue for this group. Like the primary establishments, the secondary and specialty industries are also dominated by the 5 largest countries, accounting for 72.2% of all establishments and about 74.6% of the revenue of all establishments.

The preceding is an excerpt from InfoTrends/CAP Ventures’ report entitled Sizing Report for Printing and Publishing Establishments in Europe. The complete document is available immediately. To learn more about the report or to make a purchase, please contact Alison Hipp at , ext. 126 or .

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