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More Evidence of a Black and White Print On Demand Variable Data Market

On average, variable data jobs account for 8% of the Black & White Print On Demand jobs in the print for pay market and 12% of jobs in the corporate sector
CAP Ventures has conducted a number of studies in the 1:1 Communications/Variable data space. All of these studies have indicated that a viable and growing variable data opportunity exists for service providers with high-speed black & white print on demand equipment. A recent study with 302 respondents indicated that 8% of the total black and white high-speed print on demand jobs among commercial printers are variable data. In corporate environments, this number increases to 12%.

CAP Ventures' Print On Demand Market Forecast estimates that over 240 billion 8.5 x 11 images were printed in the U.S. in 2001 on high-speed black & white devices (in excess of 80 ppm). This would indicate a black & white variable data print market in excess of 24 billion pages. Other variable data black & white printing opportunities exist in the Data Center/Transaction market, and many variable data pages are printed in full and spot color.

A previous study conducted by CAP Ventures entitled 1:1 Communications indicated that 51% of print providers found variable data jobs to be more profitable than static data jobs. Only 14% found variable data to be less profitable.

The preceding statistics were drawn from a variety of CAP Ventures Reports, including Black & White Print On Demand: Catching the Next Wave, 1:1 Communications, and The U.S. Print On Demand Market Forecast. For more information on these studies and the market forecast, please contact Alison Hipp at , ext. 126 or via e-mail at .  


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