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(Weymouth, MA) August 1, 2011…InfoTrends is pleased to announce the availability of Market Pulse: Brazil, Russia, India, and China (BRIC) a new research report tracking the attitudes and purchase behaviors of IT decision makers in the BRIC region. The new report data indicates that an improved business confidence is leading to document technology investments. All of the BRIC countries were affected by the global economic downturn and many challenges remain but these emerging markets are well on the road to recovery. Over half of the respondents from Brazil, India, and China were much more confident about their business prospects in the coming 12 months. Russian respondents were the most likely to expect the coming year would be the same however InfoTrends also considers this a positive given the significant uplift the Russian economy showed in the past twelve months as a result of the surge in global oil prices. Figure 1: In relation to the previous 12 months, how confident are you about the business prospects for your organization in the coming year?
“As bottom lines continue to improve, businesses will become more open to investing in new document and imaging technologies,” commented Jon Reardon, Group Director at InfoTrends. “As these countries rebuild themselves, businesses will likely gravitate toward competitively-priced equipment, supplies, and solutions with value-added features that increase efficiency.” This newfound business confidence is leading respondents to more seriously consider investments. The top two reasons for purchasing a new device were business expansion or a desire for better capabilities. Figure 2: What was the primary reason for acquiring your most recent printer or multifunctional device?
Reardon continued, “The emerging market economies, known as BRIC are home to significant numbers of potential customers (India, China, and Russia are among the most populous countries in the world), so they are an important target for global businesses that are hoping to expand their reach across both device and software spaces. Vendors seeking to expand in the BRIC markets should focus on the cutting-edge, best-in-class features of their printers and MFPs to encourage purchases.” Market Pulse: BRIC is part of the Market Pulse Report Series. The research profiles IT decision-makers from 24 countries in 7 key regions to identify areas of opportunity and growth for hardware, software, and supplies products and services. 150 IT decision-makers from each of the identified countries are asked questions focused on current hardware mix, future purchase plans, paper volumes, supplies usage and preferences, new software and services initiatives, as well as hot button topics such as mobile technology and green. The results of the research will assist office document technology vendors and suppliers in developing targeted go-to-market strategies. Market Pulse covers the following regions and countries:
Market Pulse can be purchased as a series or as individual reports. Each regional package includes a detailed report identifying the key findings, opportunities, and recommendations, a set of PowerPoint charts for the region and individual countries, as well as data tabulations for the region. Reports are now available for BRIC, Central & Eastern Europe, North America, and Western Europe. Latin America will be published in early August with Asia-Pacific and Middle East & Africa being released in early Q4. For more information on Market Pulse or to sign up as a subscriber, contact Scott Phinney at +1 ext. 123 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright 2011 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. For media inquiries contact Allison Jones at +1 ext. 208 or . |
