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InfoTrends Study Reveals Demands and Drivers of Distinct Consumer Segments (Weymouth MA) December 07, 2010 . . . InfoTrends has announced the release of its 2010 Videography End-User Study. This study revealed vital information regarding feature preferences, sharing methods/activities, purchase influencers, and other factors affecting consumer behavior. The overriding message, however, is that this market is made up of distinct consumer segments with very different demands and needs. Vendors must recognize these groups and take a tailored approach. Carrie Sylvester, a Senior Research Analyst at InfoTrends, stated, “More consumers than ever have the opportunity to shoot their own videos. Video clip capabilities are often incorporated into camera phones and digital cameras, and some flip-type camcorders are small enough to carry anywhere. With the increased access to these devices, a whole new group of consumers have gotten their feet wet with videography. This presents a fantastic opportunity for vendors that are able to find out what they are looking for and deliver on it.” In this survey, the greatest percentage of camcorder users described themselves as family memory keepers, and another 24% categorized themselves as casual videographers. The remainder of camcorder users spanned the hobbyist, advanced hobbyist, and semi-professional/professional categories – all of which are significantly more technologically adept consumers. While a tech-savvy videographer may gravitate toward an expensive device with intricate manual features, this same device will prove off-putting to a parent who wants a quick and easy way to capture a video of an active child. The survey also examined differences in consumer behavior according to demographic characteristics. The under-25 age group expressed greater interest in uploading photos and videos to the Web for sharing, so this segment would be more inclined to look for a device with a quick and intuitive uploading process. InfoTrends 2010 Videography End-User Survey considers the videography habits of respondents who own digital camcorders, as well as digital cameras or camera phones with video capabilities. It also compares digital videographers to general respondents to determine the differences between the two groups. Lastly, it discusses the video capture habits of today's consumers and considers how these habits have changed since a corresponding InfoTrends study conducted in 2008. This document provides manufacturers of digital videography devices with a snapshot of the consumer video capture market and offers insight and advice for best practices. The 2010 Videography End-User Survey is available for purchase. For more information visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends’ materials is strictly prohibited without prior written consent. |
