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InfoTrends’ 2010 U.S. Mobile Imaging End-User Survey Reveals Consumer Motivations

(Weymouth, MA) September 15, 2010 . . . InfoTrends has announced the release of its 2010 U.S. Mobile Imaging End-User Survey. The survey, which garnered over 2,000 qualified respondents, revealed some telling insights in areas ranging from handset feature preferences to mobile photo-related consumer activities. 

Standalone digital cameras are often shared by multiple family members and might only be carried during major photo-taking events like vacations, holidays, and birthdays. Camera phones, on the other hand, are personal devices that many consumers carry with them at all times. As such, they are ideal for spontaneous photo opportunities. Because consumers will be more likely to print and share these camera phone photos as long as the quality is acceptable, handset manufacturers should focus on developing camera phones with high resolution, reduced shutter lag, and anti-shake capabilities.

Carrie Sylvester, a Senior Research Analyst at InfoTrends, stated, “There is no doubt that consumers enjoy the spontaneity with which camera phones enable them to take photos. The ability to share these photos while in the moment via picture messages and other electronic means offers further motivation for mobile photography. Consumers in our survey indicated that in addition to higher image quality, the availability of more convenient sharing methods would incite them to share more of the photos they take with their handsets.”

InfoTrends’ 2010 Mobile Photography End-User Survey provides analysis on the ownership, usage, and applications for handsets with embedded cameras. The data in this document provides a snapshot of the camera phone market so that handset manufacturers can better understand the features and functions that today’s consumers are demanding.

This report is available for purchase. For more information visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail .

About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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