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InfoTrends Sees Photo Merchandise as Future of Photofinishing Market

(Weymouth, MA) August 13, 2010 . . . InfoTrends has released its U.S. Consumer Photo Merchandise Forecast for 2009 – 2014. While many markets in the digital imaging space are approaching maturation, InfoTrends projects that the photo merchandise market will attain substantial growth over the forecast period, reaching $2.2 billion in revenues by 2014. As traditional photo print volumes and revenues decline, generating revenue from photo merchandise is the only way most vendors in the consumer photo market will survive.

While the photo merchandise market is now experiencing strong growth, this segment is not without challenges. There is still a lack of interest in photo merchandise products by a large percentage of the population. Attracting more first-time buyers into the photo merchandise market is essential to success.  David Haueter, an Associate Director at InfoTrends, commented, “Our research has shown that photo merchandise buyers are very likely to buy again, so it is crucial for the market to create awareness and find creative ways to get non-buyers to try it out for the first time.”

Consumers are taking more photos than ever before and still want to do creative things with them, rather than just view them on a PC screen or make traditional prints. Photo merchandise opens up that creative avenue, giving consumers a variety of unique options for output. This latest forecast covers photo merchandise in terms of units, revenues, and impressions for the following product categories:

• Photo books
• Photo greeting cards
• Photo calendars
• Specialty photo items, which include:
  - Enlargements greater than 8” x 10” in size
  - Posters
  - Framed photo prints
  - Photo collages
  - Fine-art photo prints on canvas

InfoTrends’ U.S. Consumer Photo Merchandise Market Forecast: 2009-2014 is available for purchase. For more information visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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