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(Weymouth, MA) July 12, 2010 . . . InfoTrends has announced the launch of a global study that will investigate emerging opportunities in the mobile technology and services arena. The study, entitled Mobile Knowledge Workers: Emerging Opportunities, is designed to help technology vendors with their product development strategies and market development activities for mobile knowledge worker solutions. The emergence of new mobile devices, operating systems, software, and services has the potential to dramatically increase the productivity of the office knowledge worker and change the competitive landscape in the office technology industry. Technology vendors and service providers face the challenge of providing mobile tools and services that enable knowledge workers to easily plug into the existing IT infrastructure and business processes without creating additional layers of complexity and costs. Complicating this situation is a diversity of competing business models and implementation methods (operating systems, cloud services, applications, etc.) that will force vendors and customers to make critical decisions about their development strategies and operating budgets. This study aims to examine the needs of mobile knowledge workers relative to these issues in geographies including:
Results will also be segmented according to company size and industry. Jon Reardon, a Group Director at InfoTrends, stated, “The winning vendors in the new mobile knowledge worker economy will gain critical new profit streams from the sale of devices, software, and services. The companies that do not adapt are likely to be pushed aside and shut out from this next wave.” Early subscriber discounts are available until August 20, 2010. To find out more about the insights this innovative new study will uncover, contact Scott Phinney at +1 ext. 123 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
