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InfoTrends Announces Packaging Business Development Strategies Service


(Weymouth, MA) May 26, 2010 . . . InfoTrends today announced its new Packaging Business Development Strategies Service. This service will offer print and packaging service providers crucial insights and tools for maximizing their sales strategy and marketing efforts.

Digital package printing is experiencing rapid change, not just as a result of the competitive production technologies, but also due to end-user applications and expectations. Under this new service, InfoTrends will provide professionals with the tools and advice they need to overcome obstacles including:

  • Prospecting and recognizing digital packaging opportunities
  • Understanding vertical markets
  • Identifying key applications
  • Recognizing tool and equipment options
  • The best ways to market services
  • Understanding pricing and profitability - building a pricing strategy
  • Critical skill needs for sales, marketing, operations and customer service
  • Promotional strategies
  • The role digital packaging plays in commercial print

“We recently completed an in-depth study on color digital printing in packaging and prime labels, and it is clear that packaging represents a significant opportunity for the digital printing industry. Unlike other applications, it faces no threat from digital media and it is growing with the human population,” stated Bob Leahey, an Associate Director at InfoTrends.

InfoTrends’ Packaging BDS service is designed to provide “how to” guidance for new service providers that want to effectively go after the digital packaging opportunity, and offers existing service providers the tools they need to enhance their businesses.

For more information on the Packaging BDS service, contact Scott Phinney at +1 ext. 123 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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