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(Weymouth, MA) April 29, 2010 . . . InfoTrends has released a new report entitled Production Software Investment Outlook 2010 that provides a view of where print service providers plan to invest in 2010 based on a recent survey. This survey revealed that service providers are beginning to move out of survival mode and resume investing in tools to build their businesses. While operational efficiency has long been an area of focus in the print industry, today’s PSPs are also interested in building out their service portfolio to include new capabilities such as variable data printing, Web-to-print, and multi-channel communications. Alex Sumarta, a Director at InfoTrends, stated, “Most PSPs realize that they need to transform their business to survive and grow. We believe the recession has accelerated these plans. In the long run, PSPs not only need to be efficient in their operation, they also need to capitalize on rapidly growing multi-channel marketing services. Print is only one vehicle in the communications process, and many PSPs are striving to adapt to the developments brought about by mobile and electronic communications.” Primary research for Production Software Investment Outlook 2010 included a structured Web survey of close to 200 service providers in the United States. These service providers primarily consisted of general commercial printers, digital printers, and quick/franchise printers. This report offers valuable insight into the investment plans of print service providers, enabling software vendors to bring the most in-demand solutions to the table. Production Software Investment Outlook 2010 is available for purchase. For more information visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
