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(Weymouth, MA) April 26, 2010 . . . InfoTrends has just released its Narrow Format Inkjet Addressing and Personalization Forecast for 2009 - 2014. This report forecasts the regional markets for narrow format inkjet addressing systems based on continuous, thermal, and piezoelectric technology. These systems are used in lettershops and similar mail service bureau environments and, in the case of continuous inkjet, in commercial printing environments for addressing on press. According to this forecast, North America is by far the most valuable narrow format inkjet addressing equipment and fluids market, accounting for 68% of worldwide hardware and fluids sales in 2009. North America’s dominance is due to the intensive role of direct mail in the United States. Nevertheless, the fastest growth is expected to occur in emerging, modernizing regions. Bob Leahey, an Associate Director at InfoTrends, stated, “While the inkjet addressing market continues to face competitive pressure from electronic media and challenging economic conditions, it is expected to fare better over the next two years than it did in the past two years. This will particularly be the case as economies improve and as established users become less inclined to defer purchases.” He continued, “We believe that inkjet addressing using narrow systems will continue to be a large application in the long term, and that there will be a need for related equipment and fluids for many years to come.” This report provides InfoTrends’ market estimates and a forecast for narrow format monochrome inkjet systems dedicated to addressing and personalization and also examines the major market trends. It examines the use of narrow format systems based on printheads from roughly 1” to 4” in print width, using continuous inkjet (CIJ), piezoelectric inkjet, and thermal inkjet (TIJ) technologies. Numbers for CIJ systems are provided for two environments (direct mail and commercial printing) and two applications (addressing and bindery). Narrow Format Inkjet Addressing and Personalization Forecast: 2009 - 2014 is available for purchase. For more information visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
