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InfoTrends Embarks on Major Study on the Asia Pacific Managed Print Services Opportunity

(Weymouth, MA) April 23, 2010 . . . InfoTrends forecasts managed print services as THE hottest growth area for the office equipment market, with an expected compound annual growth rate of 22% through 2013 in the US. The growth of MPS is being further fueled by poor economic conditions, as the promise of cost reductions and efficiency improvements—and in some cases, no upfront investment costs—is driving many corporations to seek out MPS offerings.

As the North American and Western European markets continue to mature and vendors lock in their MPS strategies, the new, emerging markets of Asia Pacific are gaining more attention and interest. Vendors need to understand the opportunities and challenges the region presents in order to develop a sound strategic approach. InfoTrends’ new multi-client study, Asia Pacific – The Managed Print Services Opportunity, will take an in-depth look at the managed services opportunity in Asia Pacific, specifically Australia, China, and India. The study will provide an understanding of customer behavior in relation to purchasing and engaging managed services and will also examine channel capabilities.

Project objectives include:

• Understand the current and future penetration of MPS in Asia
• Discover who is offering managed services to companies as it relates to the equipment market – Indirect and Direct Channels in Asia Pacific
• See what OEM vendors are penetrating Asia and the best practices entering this market
• Understand the current mix of solutions used for MPS in the Asia Pacific Market – HW, solutions, consumables, break fix, professional services
• Learn about the target market for Managed Services for various customer size segments and vertical markets
• See what tools are being used to perform these managed services by the various channels
• Look at the aftermarket supplies impact on MPS
• Understand how customers are paying for these services

MPS helps vendors ensure their survival because it enables them to become more competitive and drive new business. An MPS strategy also enables vendors to capture the lucrative supplies and pages business of their entire customer environment.

Randy Dazo, a Director at InfoTrends, stated, “Vendors and channel partners alike are battling to win their own piece of the market, and the message could not be clearer—companies that are not in the MPS game will face stiff competition and will likely lose customers to competitors that have an MPS strategy.”

Early subscriber discounts are available until May 31, 2010. For more information, contact Scott Phinney at +1 ext. 123 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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