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Pitney Bowes Joins InterACT! Conference as Platinum Sponsor

(Weymouth, MA & Philadelphia, PA) April 14, 2010… InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Pitney Bowes has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

“Today’s marketers are operating under a new set of rules. They must respond to a range of new challenges related to new media, changes in consumer behavior, a difficult market environment, and global expansion,” commented Barb Pellow, Group Director at InfoTrends. “With the rules changing, businesses are seeking new ways to market to, communicate with, and reach consumers. Pitney Bowes provides a comprehensive suite of mailstream hardware and software solutions, and services to help you build stronger connections with your customers, streamline operation, work more efficiently and identify new opportunities. We are looking forward to their participation in the event.”

“With the rise of social networking technology and changes in buyer habits, optimizing the customer channel mix is becoming increasingly more complex. Customer relationship management which encompassed correspondence, direct mail, e-newsletters, and e-mail now include Tweets and community-based relationship management,” commented Bernie Gracy, VP of Strategy and Business Development at Pitney Bowes. “At Pitney Bowes, we are helping customers to deliver a seamless experience across multiple touch points. We help companies deploy a consistent 360° view of the customer relationship across the organization, and help ensure all communications resulting from these interactions are consistent across channels.”

About InterACT!
InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. It is the first event to demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.

Sponsorship
A limited number of sponsorship opportunities are available to qualified companies. If you want to demonstrate your leadership in this emerging market segment, drive business growth, and create new partnerships, contact us today to learn how your company can participate. For information on exhibit and sponsorship opportunities, please contact:

For more information on the event, visit www.interactconference.net.

About InfoTrends
InfoTrends is the leading worldwide strategic consulting firm for the digital printing, publishing and cross media marketing industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About North American Publishing Company
Founded in 1958, North American Publishing Company (NAPCO) is a family-owned business with publications, face-to-face and virtual trade shows, educational and online services covering multiple markets: direct marketing, publishing, retail, e-commerce, graphic arts, promotional products, consumer electronics, packaging, and more.  Additional information about NAPCO is available on the Web at www.napco.com