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InfoTrends Study Examines Consumer Preferences for Publishing Channels in Europe

(Weymouth, MA; Luton, UK) March 25, 2010 . . . For many centuries, the publishing of newspapers, books, and periodicals was the domain of print. With the advent of digital media, displays, and networks, this long established relationship is changing rapidly and drastically. InfoTrends has polled over 1,300 European consumers from five countries to get a better understanding of the dynamics at work, and has complemented those insights with additional data on reading and publishing trends to create a report entitled Consumer Media Preferences – The Future of Publishing Applications.

This research report focuses on the consumer’s preferences for publishing channels. Ralf Schlozer, a Director at InfoTrends, stated, “Technical opportunities have the potential to shift or even disrupt a market, and some drastic changes have already been noticed, such as in the U.S. newspaper market. Technical possibilities form only one part of true innovation, however, and the market has to be receptive to the change. Whether electronic content will replace a huge chunk of print, will be confined to small forward-thinking group of users, or will be offered in a co-existence of both media will depend greatly on the consumer.”

The report discusses topics including:

• Changes in Reading and Communication Habits
• Newspaper Publishing
• Magazine and Journal Publishing
• Book Publishing
• The Rationale behind e-Books
  - e-Book Concepts
  - Pricing of e-Books
  - Controversies around e-Books
  - e-Books Moving Forward

In addition to questions regarding media usage, the survey asked questions related to screen reader usage and ownership in areas including:

• e-Reader Ownership
• e-Reader Non-users
• e-Reader Advantages
• e-Reader Usage
• Reasons to Read More Print

The report, available for immediate purchase, also offers insight on how to assess the impact of potentially disrupting technologies and provides recommendations on how to develop strategies that promote print in a world where publishing is increasingly carried out electronically and online.

For more information or to purchase Consumer Media Preferences – The Future of Publishing Applications visit our online store or contact Jennie Lewis at + or e-mail

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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