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Formerly the European TransPromo Summit (Weymouth, MA & Milan, Italy) March 3, 2010… InfoTrends and 4IT Group announced that the European Marketing Dynamics Summit (formerly the European TransPromo Summit) is scheduled for 27-28 October 2010 at the Crowne Plaza Brussels – Le Palace, Brussels, Belgium. Challenges related to new media, changes in consumer behavior, the market environment, and global expansion have all contributed to reasons why businesses are seeking new ways to market to, communicate with, and reach customers. Marketing service providers and print service providers must re-evaluate the services they are offering to customers and the role that they want to play. TransPromo and other cross-media marketing campaigns that blend print and other media offer ways to accomplish this. The European Marketing Dynamics Summit has been redesigned to provide strategic direction on how to migrate effectively into cross-media services and TransPromo. The 2-day event offers marketers, advertisers, service providers, and vendors an educational forum on the strategies, techniques and tools to enhance customer communications, improve customer retention, and increase revenue. “This is the first event in Europe to demonstrate how to integrate print, online, mobile and social media to deliver other interactive marketing campaigns that drive business results,” commented Barb Pellow, Group Director at InfoTrends. “Enterprise marketers, IT professionals, as well as print and marketing service providers will gain an understanding of how B2B and B2C customers in key vertical markets are responding to direct interactive marketing techniques.” “We are pleased to offer attendees a wide scope of methods to identify, analyze, and tackle best practices to effectively implement a cross-media campaign,” stated Enrico Barboglio, President of 4IT Group. “The multi-track program will provide attendees with valuable insight for all types of challenges.” In addition to the educational sessions, attendees will also have the opportunity to network during the dedicated technology showcase. Attendees will be able to network with leading vendors and services providers to discuss how to make cross-media a reality for your business. For more information on the event, visit www.emdsummit.com. A limited number of sponsorship opportunities are available to qualified companies. If you want to demonstrate your leadership in this emerging market segment, drive business growth, and create new partnerships, contact us today to learn how your company can participate. For information on exhibit and sponsorship opportunities, please contact:
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