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(Weymouth, MA) March 02, 2010 . . . Recent research from InfoTrends confirms that consumers between the ages of 18 and 24 (young adults) represent a promising opportunity for the online photo services market. While less than 50% of the general population reported uploading photos to an Internet site in the past 12 months, over three quarters of female young adults and 64% of male young adults reported doing so. They also uploaded a higher percentage of their digital photos to the Web than the total population.
InfoTrends’ document entitled Online Photo Services End-User Research: 2009 provided a detailed look at the use of online photo services, including social networking sites and traditional photo sharing/printing sites. Now, InfoTrends has created a report that focuses on this important 18 to 24 year old age demographic, entitled Spotlight on Young Adults: Online Photo Services. Alan Bullock, an Associate Director at InfoTrends commented, “We have consistently found that young adults are very photo-active, with the Internet driving much of that activity. What makes this consumer segment unique is that they use photography as a form of communication, and their behaviors differ significantly from others as a result.” “The key to gaining access to this active market segment is learning about their attitudes, perceptions, and preferences and delivering products and services that cater to their specific needs,” continued Bullock. Spotlight on Young Adults: Online Photo Services offers insight in areas including:
InfoTrends has already published numerous reports on the under-25 age demographic, covering areas such as retail photo printing, digital still cameras, mobile photography, and social networking, and will continue to do so throughout 2010. This report is available now for purchase. For more information, visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
