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InfoTrends Launches e-Learning Training Program on Digital Color Opportunities & Trends


(Weymouth, MA) February 24, 2010…InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, announced today the launch of a new e-learning curriculum focused on digital color sales training. The Web-based training program is designed to educate print service providers and marketing service providers on the opportunities and trends within the digital color market. The training program offers a self-paced curriculum with guided audio and engaging interactive exercises that are available 24 hours a day - at an affordable price.

The Introduction to Digital Color training program consists of five courses. Participants have the option to enroll in the full program or to take courses on an individual basis, selecting only the courses that pertain to their specific needs. Courses include:

  • Market Opportunity for Digital Color
  • Color 101
  • Digital Color Workflow
  • Choosing a Digital Color Device
  • The Solution Selling Process 

“It is important for print service providers to continuously develop their employees’ technical prowess, sales skills, and general industry knowledge to stay ahead of competition and become recognized as a knowledgeable solution provider,” commented Barb Pellow, Group Director at InfoTrends.  “The Digital Color training program allows your employees to learn at their own pace and on their own time in a standardized format. Not only will taking advantage of e-learning help print service providers stay ahead of the curve, but it will enable them do so more efficiently, which is essential in today's economy.”

To get started with InfoTrends’ Introduction to Digital Color training program, visit http://elearning.infotrends.com and register today.

InfoTrends has also developed a separate set of courses designed specifically for equipment vendors interested in training their internal sales force. Companies interested in learning more should contact Keith LaVangie at , ext. 132 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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