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InfoTrends Launches Major Study on European In-Plant Printing Market


(Weymouth, MA) February 18, 2010 . . . In a time when rationalising printing costs are on the top of every CFO or COO, the need for professionally managed, highly cost-effective in-plants and CRDs have never been greater. Today’s in-plant printing operations face threats from document outsourcing and managed print services, and as a result corporate reprographic departments are increasingly forced to reinvent themselves and prove that they provide value to the organisation. InfoTrends is launching a comprehensive study entitled The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond to gain insight into the dynamics surrounding the shift that is occurring in the in-plant market. Countries included in the study are Germany, Italy, France, the Netherlands, and the United Kingdom.

Ralf Schlozer, a Director at InfoTrends, commented, “In-plant printers must transition to what we call a new repro: an in-house print centre that is proactively helping the organisation achieving its communication goals, thereby providing a wide range of cost-effective print services based on the latest technology. This migration does not happen overnight and requires the help of many stakeholders to provide the right mix of hardware, software, training, and services. The goal of this study is to provide the necessary market intelligence to develop a clear-cut strategy that brings European in-plants firmly into the next decade.”

Project objectives include:

  • Define and size the European in-plant market (European Union countries)
  • Measure the penetration of installed hardware in use
  • Measure the penetration of software tools in use, including Web job submission, variable data, workflow automation, production management and other functions
  • Identify product purchasing plans
  • Quantify the volume and growth of various print applications and other services
  • Explore country differences within Europe
  • Explore the difference between documents that are produced on-site versus those produced off-site and factors driving the decision
  • Gauge the rate of convergence by identifying whether in-plant sites merge with data centre printing sites or take on their responsibilities
  • Investigate and understand the operation of sites that are run by facility management firms as well as the drivers to outsource or insource
  • Identify the need for business development and training services
    Identify trends around the relationship between in-plant and establishment, especially around the management of performance, cost control, and service levels
  • Formulate a vision of the new repro: factors that will impact the in-plant print shop of the future.

Research for the project will include a telephone aided Web-survey with professionals in the in-plant sector as well as in-depth interviews with leading in-plants as well as outsourcing providers.

For more information, please contact Jason Russell at + or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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