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(Weymouth, MA) February 11, 2010 . . . InfoTrends announces the release of its latest Photo Printing and Professional Photographers Survey report. This research indicates that professional photographers represent a lucrative market opportunity for photo printer vendors as well as print service providers. According to the survey results, professional photographers produce a third of their proofs and over half of their final prints through outside providers. These outside printing businesses must continue to provide quality, competitive pricing, and a high level of service to convince pro photographers that outsourcing a portion of their photo printing is a sound business decision. Meanwhile, photo printer hardware vendors must continually work to improve print quality and reduce costs, which may lead pro photographers to rely more on in-house printing for specific jobs and increase the demand for photo printers. David Haueter, Associate Director of InfoTrends’ Photo Printing Trends Service commented, “While a significant portion of professional photographers are using outside providers for their printing needs, many are also producing proofs and final prints on-site on their own printers. Printer and consumables vendors should work to increase their appeal to this group, because having a strong base of pro photographers using your company’s equipment can have positive results from a marketing and product development perspective.” InfoTrends’ report, Photo Printing and Professional Photographers: 2009 Survey Results addresses questions regarding the frequency and volume of digital photo printing, brands and types of printers, consumables used, and future purchasing intentions. This report available for purchase. For more information visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
