(Weymouth, MA) February 9, 2010…InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, announced today it will host a number of educational sessions during the upcoming Xplor Global Conference and Vendor Forum scheduled March 17-19, 2010 in Tampa Bay, Florida. Session content will focus on TransPromo opportunities, production and software technology trends, and marketing strategies for a multi-channel world.
“We are pleased to be working with the Xplor team to deliver these educational sessions to their audience,” commented Barb Pellow, Group Leader at InfoTrends. “Education is critical to further developing the market.”
InfoTrends will present in six sessions during the conference program, including:
Ten Reasons for TransPromo NOW!
Thursday, March 18th 9:30 AM – 10:20 AM
Speaker: Barb Pellow, Group Leader, InfoTrends
There is certainly a lot of buzz surrounding the concept of TransPromo in today's market - the technology is available, marketers are being challenged to be more creative and targeted with their advertising spending, and consumers are demanding more effective communications. InfoTrends has uncovered ten compelling reasons to explore TransPromo now, and this session will walk you through them!
Developing a Strategic Marketing Plan in a Multi-Channel World
Thursday, March 18th 10:30 AM – 11:30 AM
Speaker: Barb Pellow, Group Leader, InfoTrends
With the emergence of new technologies including social, mobile, online and print, building a strategic marketing plan has never been more complex. Service providers will need to be more than printers. They will need to understand how customers want to utilize media and provide innovative approaches for delivering content. From books to magazines to direct mail and sales collateral, new models are emerging. This session is designed to explore techniques that are being deployed in today's challenging economy and emerging marketing strategies that are working.
TransPromo in the Cloud: Considerations for Hosted Services
Friday, March 19th 8:30 AM – 9:20 AM
Speaker: Bryan Yeager, Senior Research Analyst, InfoTrends
Cloud computing has become a hot technology topic, especially as many organizations look to hosted, Web-based services to reduce overhead associated with managing IT. There are even cloud-based solutions and services on the market today for enabling TransPromo applications, from message creation workflow and management to composition. This session will provide a clear overview of cloud computing technology concepts, why companies are choosing to go with hosted solutions & services, and the direct impact of these offerings for companies deploying TransPromo applications.
Vendor Panel: Value of Augmented Reality, Codes and Print Techniques
Friday, March 19th 8:30 AM – 9:20 AM
Speaker: Matt Swain, Consultant, InfoTrends
Hear from a lively panel of industry experts a candid discussion moderated by Pat McGrew, EDP on topics that touch on the value of augmented reality, QR codes, print techniques, and more.
TransPromo in North American and Western Europe
Friday, March 19th 9:30 AM – 10:20 AM
Speaker: Matt Swain, Consultant, InfoTrends
Everyone is talking about TransPromo, but what does the research say? InfoTrends will be sharing results from two recent studies that shed light on the TransPromo opportunity in North America and Western Europe. Where are these regions similar? Where do they differ? Attend to find out!
Production Hardware and Software Technology Trends
Friday, March 19th 10:30 AM – 11:30 AM
Speaker: Bryan Yeager, Senior Research Analyst, InfoTrends & Matt Swain, Consultant, InfoTrends
Advances in hardware and software technology for high-volume transactional output have spawned new applications like TransPromo, and many emerging technologies will further drive new application development and creativity. In this session, InfoTrends will provide insight on hardware technology trends like new high-speed digital color devices, as well as how software is helping build bridges among IT, document owners, marketers, and production. Additionally, the impact of electronic delivery on print production will also be discussed.
Register today for the Xplor Conference and you will also receive an information-packed report bundle courtesy of InfoTrends. The bundle, valued at $1,500, will include reports on:
- Key Highlights from the U.S. and European Trans Meets Promo Studies
- The Ultimate Guide to Enterprise TransPromo Solutions: Document Composition
- Outsourcing: Adapting Your Strategy to the Shifting Economy
- Developments in High-Speed Production Color Inkjet
- Augmented Reality: A New Reality for Print
Register now at: http://www.xplor.org/XDU2010/Agenda/Reg_Overview.cfm
About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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