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InfoTrends’ Photo Merchandise End-User Study Offers Insights for Promoting Growth

(Weymouth, MA) January 20, 2010 . . . InfoTrends’ latest photo merchandise end-user study shows that the majority of consumers that have purchased photo merchandise within the past year have high levels of satisfaction. Respondents indicated a high degree of satisfaction with their purchases across all the areas included in the survey, which covered photo cards, photo calendars, photo books, and specialty photo prints. These respondents also indicated a high likelihood of purchasing these products again in the future. Also good news for the market, a significant percentage of these respondents expect their future spending on photo merchandise to increase.

David Haueter, Associate Director of InfoTrends’ Photo Merchandise Trends Service, commented, “Because consumers who have already tried photo merchandise are generally very happy with their purchases, the biggest challenge is not in retaining existing customers, but in obtaining new ones. Non-buyers of photo merchandise still have concerns about cost, which was the number one reason given for not purchasing these items. This may point to a need for increased marketing efforts, as many photo merchandise items are quite affordable.” He continued, “These items could also become particularly appealing as gifts in the current economy. The sentimental value of photo merchandise makes it a great, affordable gift option, and communicating this message could help bring new buyers into the market.

InfoTrends’ 2009 Photo Merchandise End-User Survey Analysis: United States delivers insight into how to capture new customers and drive profitability in your business. The survey asked incisive questions that reveal information in areas such as:

• Motivators for purchasing photo merchandise
• Reasons non-buyers have not purchased photo merchandise
• Demographic groups most likely to purchase photo merchandise
• Features customers are willing to pay a premium for

In conducting this study, InfoTrends surveyed 1,915 Internet-connected households in the United States. This report considers the demographic profiles of photo merchandise buyers, the types of photo merchandise that are the most popular, and future purchasing intentions for photo merchandise products. It also includes a section on respondents who have not purchased photo merchandise products in the past year and explores their future buying plans.

For more information or to purchase this report, visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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