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InfoTrends’ 2009 Future of the Office Document Survey Reveals Insight into Market Shifts


(Weymouth, MA) January 19, 2010 . . . InfoTrends has just released a new study entitled The Future of the Office Document: 2009 Survey Results.  Based on an extensive survey, this report examines a series of shifts that are occurring within the office equipment market. These include shifts from:

  • Single-function devices to multifunctional capabilities
  • A3 to A4
  • Black & white to color

Color has become an attractive communication tool since speed/quality improvements have been paired with decreasing acquisition costs. At the same time, however, color adoption has been slow in many businesses.

Bob Palmer, Director of InfoTrends’ Digital Peripherals Solutions Service, stated, “The SMB space appears to be most open to increased color adoption and color printing. This survey shows that smaller organizations tend to be less concerned about the additional expense of color, but are very much aware of the added value that color can bring to certain documents. These smaller businesses also have a need to produce professional-looking materials so they can compete with larger organizations, which suggests a growing opportunity to produce more marketing materials in-house. Our survey data clearly shows that as color, speed, and reliability have increased and color operating costs have decreased, customers are bringing more color jobs in-house rather than outsourcing them.”

InfoTrends’ 2009 Future of the Office Document Survey provides insight such as this into trends that are occurring in the office environment. In conducting this survey, InfoTrends hoped to gain a greater understanding of the changing role of office documents, customer requirements, and usage patterns in relation to printing, copying, scanning, and page volumes in the office environment. As appropriate, this report also compares the results from this year’s survey to the results of our 2007 survey to help establish key market trends.

The Future of the Office Document: 2009 Survey Results is available for purchase. For more information please visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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