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New InfoTrends Study Examines Digital Printing Opportunities for Photo-Intensive Business Applications

(Weymouth, MA) January 13, 2010 . . . InfoTrends is pleased to announce the release of a groundbreaking study entitled Business Applications for Photo Publishing: Digital Printing Opportunities for Photo-Intensive Documents. The results of this research confirm that photos play a prominent and growing role in promotional and publishing business applications such as books, catalogs, brochures, flyers, and more. In fact, over 91% of businesses surveyed as part of this project believe that photo-intensive materials are more effective than non-photo-intensive materials for reaching customers. Even more compelling is the fact that on average, businesses surveyed expected over 40% of their total 2009 printing expenditures to be devoted to photo-intensive materials.

Despite these encouraging facts, barriers related to cost, awareness, and complications with the workflow process still need to be addressed for the market to realize its full potential and experience even stronger growth. In addition, the vast majority of photo-intensive applications today are produced on traditional offset presses. However, as more businesses require print-on-demand capabilities with quick turnarounds from their print providers, page volumes will begin to move to digital.

David Haueter, Associate Director at InfoTrends, stated, “As digital print technologies continue to improve and become more cost-effective, we expect that more photo-intensive impressions will migrate over to digital presses and printers. Digital printing is more profitable on shorter run lengths than offset printing, so businesses can order smaller quantities or print materials on demand to minimize waste and still obtain high-quality output. As the shift toward more customized content continues, the need for on demand digital printing will increase significantly.”

Many photo imaging technology vendors (equipment, software, finishing, and paper manufacturers), print service providers, and retail photofinishers are seeking ways to take advantage of this opportunity. This detailed study offers the insights that they need to understand and develop the market for the digital production of photo-intensive business and commercial applications. The study:

• Segments and profiles the market for photo-intensive business applications, including usage, interest, and preferences among various business segments
• Provides insight into drivers and barriers; purchasing patterns; customer service requirements; and workflow processes for businesses that are using photo-intensive applications
• Forecasts the U.S. market for photo-centric promotional and publishing applications
• Identifies opportunities and strategies for technology vendors and print service providers
• Profiles key industry players

Business Applications for Photo Publishing: Digital Printing Opportunities for Photo-Intensive Documents is available for purchase. For more information, please contact Matt O’Keefe at +1 ext. 115 or e-mail .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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