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(Weymouth, MA) November 30, 2009 . . . While the professional photography market is by no means immune to the current economic downturn, the good news for pro photographers is that even in a down economy, consumers will still want photos and prints to preserve memories, particularly for special events like weddings, graduations, or the birth of a child. InfoTrends has found that many professional photographers are increasing their marketing or sales efforts or expanding their product offerings to counteract the effects of the ongoing recession. Although many are delaying equipment purchases, professional photographers are open to investing in tools that can help them improve their product sales and market reach. While printing remains a vital part of the professional photographic market, a significant proportion of photographers reported a decline in printing. This may be due to the economic slow down. Photo merchandise can become a new found revenue generator for the many professional photographers who have yet to offer these products. Consumers are generally willing to pay a premium for photo gifts such as calendars or photo books, so these products can generate a higher profit than traditional photo prints. InfoTrends’ report Digital Imaging and Professional Photographers: 2009 Survey Results offers insights on how vendors can target the professional photo merchandise market. This report also offers additional advice on steps professional photographers can take to expand their businesses in a tough climate. Photographers who are not currently using the Web for their businesses should certainly consider doing so because leveraging the Internet can make a significant contribution to a company’s bottom line. In fact, professional photographers who are using the Web for their businesses report that over a quarter of their revenues can be attributed to the Internet. Digital Imaging and Professional Photographers: 2009 Survey Results examines the digital photography behaviors of professional photographers, including the equipment they own; what they plan to buy in the future; how many digital images they take, save, store, and print; and the types of software they use. Where appropriate, this document also considers how the results from this year’s survey compare to the results from previous years. For more information or to purchase this report, visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
