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ON DEMAND Russia Conference Program Brings Together Industry Experts and Successful Digital Print Providers

(Weymouth, MA & Moscow, Russia) October 15, 2009…InfoTrends and the ATPC, the organizers of the ON DEMAND Russia Conference & Exposition, are making digital technology education a priority for the upcoming October-November event being held in conjunction with PolygraphInter. The two-day conference program features two conference tracks that will provide attendees with information on digital print technology, workflow software, and value-added services through presentations from a combination of industry experts and successful Russian print providers.

“Attendees will learn how to develop a digital business plan and sell digital print by attending our conference and they will also be able to see and touch the latest digital printing technologies from the industry’s leading suppliers,” commented Charles Pesko, Executive Vice President of InfoTrends. “Our mission is to provide attendees with the most informative conference and exposition possible.”

With over 15 sessions, the conference program will provide attendees with the information and insights they need to be successful with digital printing technology. Speakers will examine key applications, technologies, value-added services, and other opportunities and discuss how to incorporate them into existing business strategies.

The “New Developments in Digital Print Technology” track provides practical information on new and emerging digital technologies that print service providers can use to profitably grow their businesses. During this track, attendees will learn about technology trends and related market opportunities, as well as new and future product offerings. Some session topics include:

• Introduction to the Technology of Print On Demand
• Technology Developments in Black & White Digital Printing Systems
• Choosing the Right Production Color Device
• The Market Impact of High-Speed Continuous Feed Inkjet Systems
• Getting the most of out Print MIS / Production Management Solutions
• Matching Markets to Media and Machines
• How Digital Can Expand Market Opportunities in the Commercial Offset Market
• Finishing as an Application Enabler
• Making the Right Wide Format Technology Choices
• Utilizing Workflow Software to Improve Efficiency and Profits

The “Implementing a Successful Digital Printing Strategy” track will provide actionable advice from successful printer providers, consultants, and vendor executives for dealing with digital business issues. Speakers will cover best practices, case studies, and success stories. This track is designed for print providers, document outsourcing providers, and corporate in-plant and datacenter managers. Some session topics include:

• Introduction to the Business of Print on Demand
• Engaging the Sales Force to Sell Digital
• Properly Position and Promote Your Digital Services Business
• Pricing Digital Output
• Who’s Making Money at Digital Printing…and How?
• Planning for Success: Developing a Winning Plan for Variable Data Printing 
• Web-to-Print: Enabling Success for Print Service Providers
• Photo Servicing Applications: Valuable Exposure for Digital Printing
• Digital Book and Catalogs Production: Let the Offset to Digital Migration Begin

Conference attendees will have access to two major keynote addresses. Senior executives from several of the leading industry vendors will offer expert predictions on key market developments that will shape the future of the digital print in Russia and examine how these events could impact your business and offer advice on how to succeed.

Ralf Schlozer, Director at InfoTrends and industry expert on the Print-On-Demand market, will also give an opening keynote address entitled, “Transforming Your Business with Digital Print.” He will discuss how to restructure and transform your company to remain competitive in the printing industry of the future.

Professor Alexander M. Tsyganenko, Rector of Moscow State University of Printing Arts Digital Printing in Russia, will also discuss printing trends in the year 2009.

ON DEMAND Russia, which has joined together with PolygraphInter in 2009, is the first event that is focused on Print-On-Demand technologies such as digital printing equipment, digital workflow, digital direct-to-plate, and wide format printing in the Russian market. The event will provide the necessary education and technology insights to accelerate Print-On-Demand market growth. Manufacturers, print providers, corporate executives and managers, and distributors of digital printing products and services will all benefit from this educational event. The conference will provide crucial information that will help attendees position their companies in this growing market and take advantage of the benefits that digital technologies provide.

For more information on the show or to sign up as a sponsor or exhibitor, visit www.ondemandexpo.ru or contact:

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. 

About ATPC
The American Technology Print Center is a cooperative project to demonstrate the latest technologies produced by U.S. suppliers, provide training and after-sales service and spare parts to printers in Russia and Eurasia, and assist U.S. suppliers with product marketing and export financing. The establishment and operation of the Center was made possible by a grant of the USTDA to the Russian Interregional Printing and Publishing Association (MAP) under NPES management. Additional information about ATPC is available on the Web at www.atpc.biz.