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(Weymouth, MA) September 18, 2009 . . . When it comes to leveraging the transaction document touchpoint, opportunities abound for companies of all sizes. Combining transactional information with promotional, educational, informational, and other messaging on the face of that document is called transpromotional messaging, or “TransPromo.” While the term suggests “promotional,” the application is much broader. Transaction documents can be used to cross-sell new products or services to existing clients. If you have a homeowners’ policy, your insurance agent may wish to cross-sell a life insurance policy. The bank that you have your checking account with would like to get your home and car loan business. Retailers are continually exploring cross-selling options for a variety of goods and services. Today’s marketers are also leveraging statements, invoices, and notifications to enhance loyalty by providing other valued information. Transaction documents can integrate relevant educational information. For example, healthcare providers are using statements as tools to promote wellness and communicate the potential cost savings of using generic drugs. Transaction documents can be blended with what many people categorize as loyalty-building, custom publishing solutions. Life insurance providers can integrate statements with custom articles on the benefits of specific types of annuities. Financial advisors can provide custom-published retirement advice with 401K statements. Additionally, savvy marketers are seeking list access to promote their products through notifications and incorporating value-added coupons. Many people have recognized the effectiveness of this powerful communications medium and jumped on board. To provide insight into how you can get started with this dynamic opportunity to better reach and target your customers, InfoTrends has released a new report entitled, TransPromo 101: The Basics. This report provides valuable education on:
This report also offers examples of successful TransPromo campaigns. TransPromo 101: The Basics is available for purchase. For more information visit our online store or contact Robyn Wuori at +1 ext. 103 or e-mail . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . |
