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Xerox Joins the European TransPromo Summit as a Gold Sponsor

(Weymouth, MA) August 25, 2009… InfoTrends and 4IT Group, organizers of the European TransPromo Summit, are pleased to announce that Xerox will be participating as a Gold Sponsor. The Summit focuses on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. The event will take place October 6-7, 2009 at the Square Brussels Meeting Centre in Brussels, Belgium.

“For many years Xerox has been able to help people find better ways to do great work – by constantly leading in document technologies, products and services that improve work processes and business results,” commented Barb Pellow, Group Director at InfoTrends. “We are pleased to have such a strong icon in the industry supporting our first European TransPromo Summit.”

“Adding a marketing message to a monthly statement can have a huge impact. By leveraging variable data printing to add personalized customer promotions to transactional documents a company can increase revenues and improve customer relationships,” commented Jonathan Edwards, General Manager, Continuous Feed Business, Xerox Europe. “We are looking forward to participating in a conference that is providing a focus on this type of education for the growing European TransPromo marketplace.”

The TransPromo Summit has a rich and well respected history in the printing industry. Now in its third year, the European TransPromo Summit builds on the success of three previous TransPromo events hosted by InfoTrends in the United States and of 4IT Group’s European MailForum, held in Italy for the past two years. The Summit will bring together vendors, print service providers, and corporate marketing executives and users for 2 days of information sharing, insight into best practices through real world examples, and peer-to-peer networking. In addition, attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcases.

A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information, contact:

For more information on the event, or to register as an attendee, visit www.transpromosummiteurope.com.

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About 4IT Group
4IT Group is an Italian-based company which focuses on information communication technology, graphic arts and business communication markets, drawing on resources to create networking opportunities.  4IT Group develops customized projects and provides consultancy services for groups and companies in high tech and information technology. Additional information about 4IT Group available on the Web at http://www.4itgroup.it/1/english_20026.html.

About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software.  Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.

Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and the Netherlands, and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. 

Xerox Graphic Arts Premier Partners is an exclusive global community of innovative digital printing, graphic arts and communication companies that is defining the future of the print industry.  Together they are shaping The New Business of Printing to give their clients a competitive edge.  For more information on the Xerox Premier Partner network, please visit www.xerox.com/xpp

For more information visit www.xerox.com   

Xerox®, the Xerox wordmark and the spherical connection symbol are trademarks of Xerox Corporation in the United States and/or other countries.

Media Contact
Robert Corbishley, Xerox Europe, +44 (0) 1895 843 239,