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InfoTrends Releases Ultimate Guide to Enterprise TransPromo Solutions


(Weymouth, MA) August 17, 2009 . . . TransPromo is a highly effective and economical method of communicating individualized promotional and educational messages by leveraging the white space on transactional documents. The effective use of TransPromo enables users to decrease their dependence on preprinted forms through the use of full-color digital printing, reduce or eliminate inserts, and better target messages for the right customer. Particularly beneficial for service bureaus is the fact that TransPromo enables printing of color-correct logos and images on behalf of their many clients.

While the benefits of TransPromo are clear, it may be more difficult to determine which solution is right for your business. This is where InfoTrends’ latest Ultimate Guide comes in. The Ultimate Guide to Enterprise TransPromo Solutions: Document Composition is a must-have guide for enterprises and service bureaus evaluating the variety of document composition solutions that feature message creation and message management to enable TransPromo communications. This report offers an in-depth analysis of leading solutions on the market and discusses the benefits of TransPromo, how to effectively implement TransPromo, and, most importantly, how to choose an enterprise-level solution.

Each of the thirteen solutions included in the guide has been reviewed using over 100 different metrics. Solutions reviewed include:

  • EMC Document Sciences: xPression Suite
  • GMC Software Technology: PrintNet Communications Suite
  • Hewlett-Packard Company: Exstream
  • Inventive Designers: Scriptura
  • ISIS-Papyrus Group: Papyrus Document System
  • Metavante Corporation: CSF Designer Suite
  • Objectif Lune: PlanetPress
  • Oracle Corporation: Documaker
  • Pitney Bowes Business Insight: DOC1 CCM Suite
  • PrintSoft: PReS
  • Sefas Innovation: OpenPrint
  • StreamServe: Persuasion

The Ultimate Guide to Enterprise TransPromo Solutions: Document Composition is just one report in a series of Ultimate Guides aimed at providing education on the variety of software tools available for printing and print-related services. Ultimate Guides to Web-to-print, variable data publishing, and multi-channel communications solutions are also currently available, and a guide focused on wide format will be available soon.

For more information on this or other InfoTrends reports, please visit our online store or contact Robyn Wuori at ext. 103 or via e-mail at .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2009 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to

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